Competitive Analysis.doc

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<INSERT YOUR COMPANY LOGO HERE>

<Company>
Internet Marketing Group

[ DATE ]

[YEAR]

Client’s Name Goes Here

Place your description of the analysis here.

Competitive Analysis

$497.00 due upon reception of analysis (waived)


Website Optimization

Our website optimization report is a collection of the basic on-page tactics we find to be the most important to the success of a website in the search engine result positioning (SERPs).

SEO Criteria

Yes/No

Comments

Website Lands Top-Level

 

 

Keyword Use On Homepage

 

 

Keyword In Title

 

 

Keyword in Description

 

 

Optimized Content

 

 

Content Created w/ LSI

 

 

Meta Tags

 

 

Anchor Text

 

 

Image Alt Text

 

 

Optimized Internal Linking

 

 

Subdomain Blog

 

 

HTML Validation

 

 

Google Sitemap

 

 

Traffic Tracking Installed

 

 


Website Efficiency Score: Present/Checked %
Criteria Checked: Total criteria here
Criteria Present: Criteria that are positive here

 

Analyst Comments

Pros:

·        List various pros of their website design

·        Try to be detailed and go over the criteria above in more detail here

Cons:

·       Normally, I try to list more negatives than positive, so they realize that they’re doing more wrong than right.

 

 

Potential Traffic Analysis (Remove example stats):

Keyword

Monthly

Daily

Competition (Position)
(Your Results)

Keyword #1

Search Volume Monthly

Daily

Competitor

Pos (#)

 

2

 

3

(YOUR CLIENTS WEBSITE)

6

 

7

 

27

 

29

Olympia

Furniture

Stores

880

29

 

1

 

3

 

8

Olympia

Furniture

Store

320

12

 

1

 

2

 

3

 

5

 

7

 

34

Furniture

Stores In

Olympia

320

12

 

2

 

3

 

6

 

7

 

8

Olympia Baby

Furniture

210

7

 

61

TOTALS

8,330

277

Your total number of listings for keywords: 1/5 = 20%


Analyst Comments

All search terms found could garnish significant amounts of organic traffic.  More importantly we see no competing pages that would be hard for us to overtake in the search engine listings.  Likeliness is high of conquering selected term(s).

Possible maximum gain of 8,330 monthly sales leads for a #1 listing.

 

What does this mean for Your Client’s Name?

If you know the current value of a new customer to your b...

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