How to build a Subscription Business.pdf

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Morten Suhr Hansen
How To Build A Subscription Business
29 Steps To Subscription Mastery
2
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How To Build A Subscription Business: 29 Steps To Subscription Mastery
1
st
edition
© 2014 Morten Suhr Hansen &
bookboon.com
ISBN 978-87-403-0710-8
3
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How To Build A Subscription Business
Contents
Contents
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2.1
2.2
2.3
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3.1
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6
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Introduction
Why subscription?
Why consumers love subscription businesses
Why companies benefit from the subscription model
Overview
How to build a subscription business
The seven stages
Subscription modelling
Subscription systems
Acquisition
Customer retention
www.sylvania.com
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9
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29
34
39
We do not reinvent
the wheel we reinvent
light.
Fascinating lighting offers an infinite spectrum of
possibilities: Innovative technologies and new
markets provide both opportunities and challenges.
An environment in which your expertise is in high
demand. Enjoy the supportive working atmosphere
within our global group and benefit from international
career paths. Implement sustainable ideas in close
cooperation with other specialists and contribute to
influencing our future. Come and join us in reinventing
light every day.
Light is OSRAM
4
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How To Build A Subscription Business
Contents
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9
10
11
Customer expansion
Customer win-back
Analytics
Conclusions
Appendix. 40 great subscription services to try before you die
References
Endnotes
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70
360°
thinking
71
.
360°
thinking
.
360°
thinking
.
Discover the truth at www.deloitte.ca/careers
Dis
© Deloitte & Touche LLP and affiliated entities.
Discover the truth at www.deloitte.ca/careers
© Deloitte & Touche LLP and affiliated entities.
Deloitte & Touche LLP and affiliated entities.
Discover the truth at www.deloitte.ca/careers
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5
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© Deloitte & Touche LLP and affiliated entities.

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