Mcgraw.Hill.Value.Based.Marketing.For.Bottom.Line.Success.5.Steps.To.Creating.Customer.Value.Isbn007139656x.(Jakarta.Underground).pdf

PRAISE FOR Value-Based Marketing

for Bottom-Line Success

“A n y m a r k e t i n g book capable of generating real discomfort and inspiration in equal

quantities (like this one does) has to be a ‘must read.’ A ‘hands-on,’ practical guide

to help you improve your business and delight your customers.”

Paul J. Snaith

Vice President Marketing

Shell Gas (LPG)

“ Value-Based Marketing for Bottom-Line Success is a value-based book whose prac-

tical approach separates it from the plethora of theoretical marketing books. The

treasure this book gives us is the template for building our own practical, proven

marketing road map.”

David L. Hilton

Director New Business Acquisition

Lockheed Martin Corporation, Systems

Integration

“ Value-Based Marketing is a wake-up call not for just marketing executives but for

all members of leadership in an organization who need to understand and deliver

on the simple axiom—the company that creates the highest customer value and

best customer experience wins. [This book is] a ‘must read’ framework for dis-

covering and delivering on a unique and distinguishing value position in the

market.”

Jack Calhoun

CEO

Accelare

“A refreshing change from the usual literature on marketing. The authors address

the challenges of creating and sustaining value through an innovative, practical,

and pragmatic ‘blue print.’ A must read for any corporate executive frustrated as

to how to translate theory into practice that delivers value.”

Omar M. Shamma

Chief Executive

Al Gurg Fosroc LLC, a division of BP Plc

Team-Fly ®

“ Value-Based Marketing for Bottom-Line Success lays out a clear road map for man-

aging in the hypercompetitive, deﬂationary conditions that face most businesses

today. By providing a focus on the metrics to monitor consumer dynamics and the

processes to measure individual and corporate performance, De Bonis, Balinski,

and Allen provide the needed linkage between their observations and your busi-

ness operations.”

David Andrea

Managing Director

Center for Automotive Research

Altarum Institute

“Many businesses today have no idea what value they bring to the customer, they

simply sell products that customers need. This book challenges you not only to

understand the value but to turn it into a competitive weapon.”

Henry S. Proctor

Business Vice President

Organic Intermediates, Solvents, and Monomers

The Dow Chemical Company

“ Value-Based Marketing for Bottom-Line Success helps managers learn how to recon-

nect with their customers. It’s practical, it’s comprehensive, and it provides real

insight into creating customer wealth.”

Scott Fuson

Global Executive Director, Marketing and Sales

Dow Corning Corporation

“This book is packed with all the right tools for business success. They asked all

the right questions needed to turn value creation into bottom-line results. I found

myself taking notes on almost every page!”

Fred M. Daniell

Marketing Director

TICONA

Va lu e -Based

Marketing for

Bottom-Line

Success

This page intentionally left blank.

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: