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Copyright © 2015 Kuperard
Revised and updated edition 2015
All rights reserved. No part of this publication may be reprinted or reproduced, stored in a retrieval system, or
transmitted in any form or by any means without prior permission in writing from the publishers.
Culture Smart!
®
is a registered trademark of Bravo Ltd.
ISBN 978 1 85733 715 0
eBook ISBN: 978-1-85733-716-7
British Library Cataloguing in Publication Data
A CIP catalogue entry for this book is available from the British Library
First published in Great Britain
by Kuperard, an imprint of Bravo Ltd
59 Hutton Grove, London N12 8DS
www.culturesmart.co.uk
Tel: +44 (0) 20 8446 2440 Fax: +44 (0) 20 8446 2441
Inquiries: sales@kuperard.co.uk
Series Editor Geoffrey Chesler
Design Bobby Birchall
Cover image: Trooping the Colour on the Queen’s “official birthday,” Horse Guards Parade, London. ©Alamy
Images on the following pages reproduced under Creative Commons Attribution 4.0 International license: 2.18 ©
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v3.1
About the Author
PAUL NORBURY is a publisher, editor, and author who has written on international
business practice and procedure, with particular reference to Japan and East Asia. He
has specialized in publishing books on intercultural communications. Whereas
previously he has focused on explaining Asian culture to Westerners (he is the author
of the best-selling guide Culture Smart! Japan), in this book he draws on his experience
as a mediator and interpreter to introduce his native Britain to visitors from abroad.
The Culture Smart! series is continuing to expand.
For further information and latest titles visit
www.culturesmart.co.uk
The publishers would like to thank CultureSmart!Consulting for its help in
researching and developing the concept for this series.
CultureSmart!Consulting creates tailor-made seminars and consultancy programs
to meet a wide range of corporate, public-sector, and individual needs. Whether
delivering courses on multicultural team building in the USA, preparing Chinese
engineers for a posting in Europe, training call-center staff in India, or raising the
awareness of police forces to the needs of diverse ethnic communities, it provides
essential, practical, and powerful skills worldwide to an increasingly international
workforce.
For details, visit www.culturesmartconsulting.com
CultureSmart!Consulting and CultureSmart! guides have both contributed to
and featured regularly in the weekly travel program “Fast Track” on BBC World
TV.
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